When it comes to advertising, to an extent, location is crucial. This is especially true when talking about the showcase of goods and services to others, since it is likely that they will want to pull up to a store nearby and see what all of the fuss is about. As of late, this has been the case for PepsiCo and there are a number of factors worth looking into as well. In fact, I am sure that the factors in question can draw the attention of those who manufacture vehicle and car wraps.
According to the Drum, PepsiCo put forth marketing efforts, meant to target younger individuals, in order to draw people to convenience stores. In particular, PepsiCo took it upon itself to turn London StreetTalk kiosks into giant Lipton Peach Iced Tea bottles. While the idea itself is very strong, I believe what's even stronger is how well it can work in terms of execution. For those who do not know, the giant bottles in question were positioned outside of a convenience store so that bystanders would be likelier to purchase the aforementioned beverage.
If you are looking to advertise, in the out-of-home sense, it is important to note the idea of space. One of the reasons for this is because you want to have just enough to ensure that your message will be able to reach as many people as possible. On the flip side, though, it is crucial that you do not saturate a particular location with too many messages, since this can drive away potential consumers. Spreading awareness is important but there are limits to consider.
As authorities the likes of JMR Graphics will tell you, out-of-home marketing is far different than other marketing methods. There is a greater focus on drawing in an audience, which is important when items like car wraps are utilized as well. Location is crucial and I believe that PepsiCo was able to not only recognize this point but put forth the best efforts based on it. As a result, it wouldn't be surprising to see a heightened degree of sales in terms of Lipton products.
Out-of-home marketing calls for a tremendous amount of effort, whether the focus is set on location or not. The ways in which products are conveyed will change from one company to the next. From what I have seen, PepsiCo has been able to put forth effective marketing efforts, not only in terms of creativity but long-term results as well. If these giant bottles remain positioned in locations where they are most effective, sales numbers - in regards to PepsiCo products - will only increase.
According to the Drum, PepsiCo put forth marketing efforts, meant to target younger individuals, in order to draw people to convenience stores. In particular, PepsiCo took it upon itself to turn London StreetTalk kiosks into giant Lipton Peach Iced Tea bottles. While the idea itself is very strong, I believe what's even stronger is how well it can work in terms of execution. For those who do not know, the giant bottles in question were positioned outside of a convenience store so that bystanders would be likelier to purchase the aforementioned beverage.
If you are looking to advertise, in the out-of-home sense, it is important to note the idea of space. One of the reasons for this is because you want to have just enough to ensure that your message will be able to reach as many people as possible. On the flip side, though, it is crucial that you do not saturate a particular location with too many messages, since this can drive away potential consumers. Spreading awareness is important but there are limits to consider.
As authorities the likes of JMR Graphics will tell you, out-of-home marketing is far different than other marketing methods. There is a greater focus on drawing in an audience, which is important when items like car wraps are utilized as well. Location is crucial and I believe that PepsiCo was able to not only recognize this point but put forth the best efforts based on it. As a result, it wouldn't be surprising to see a heightened degree of sales in terms of Lipton products.
Out-of-home marketing calls for a tremendous amount of effort, whether the focus is set on location or not. The ways in which products are conveyed will change from one company to the next. From what I have seen, PepsiCo has been able to put forth effective marketing efforts, not only in terms of creativity but long-term results as well. If these giant bottles remain positioned in locations where they are most effective, sales numbers - in regards to PepsiCo products - will only increase.
About the Author:
For more information about the benefits of car wraps, please contact JMR Graphics for specifics.