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Getting A Better Deal Than Your Neighbor When Auto Shopping

By Stefan Hatos


When selling cars and automobiles, there are some valuable sale tactics and techniques that may apply for the whole process of dealerships as well as on the customer who want to "switch" his decision form buying brand new cars to used one. These tools when delivered professionally may influence the customer's decision and preferences that will be resulted to more benefits. According to recent research, almost 75% of the car buyers have tendencies of changing their minds when it comes to car types, models, colors, packages, features of the car and the methods of payments. In order to address this, the sales team should apply a 25% tactics and techniques to make a 100% total solution to customer's car switching thoughts.

Know your potential client. In actuality, this is the first key in switching tactics. You need to be a keen observer and good inquirer. Ask your client if he is a used buyer or just looking for a brand new car. It is essential that you are aware of the purpose of your customer and if switching tactics are needed. If your client is a used buyer and is searching for the best used cars, you can immediately ask his preferred color, model, payment methods, features and budget. If he is looking for the features of a brand new Mazda at a lower price, you may introduce the 2-year old Ford Focus in the used department. In this case, he would get the car at a lower price while you may also get a profit.

After knowing the client's preferences, you may proceed to ask if he had credit problems. In this case, if your customer possesses a bad credit history, hassles on payments through credit cards are present. But instead of feeling depressed, try to introduce the used cars with low prices and same features with the brand new ones. For example, your client is looking for a Mazda features and he is short of budget, a two year old Ford Focus is the ultimate solution. Your client may immediately consider this option and who knows, he would purchase from a used department.

Sales managers are playing a vital role like their staffs and teams. Ion other auto shops, there are two managers who are leading their teams to promote and sell. They are located in the new and used department. In this case, conflicts between them are common but avoidable. Through good communication and proper recommendation, the sales would benefit the managers, customers, as well as the staffs of each department.

Apologizing is good but not necessary. When dealing to car switching, the sales managers and sales team should not apologize for offering the used cars but instead, thank the client for his time. Aside from this thing, the agent should not force the customer to buy and let him choose the type of car he desires. If there are any unclosed deals, you may ask the client's details and call him for any updates and recommendations. You need to give an ample time to your clients moist especially if they are not sure in switching.




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